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My Guided Learning Programme: Step-by-Step to Mastering Dog Training & Building a Thriving Business

This is the blueprint I’ve created and followed to absolutely dominate—not just in becoming an exceptional dog trainer, but in building a thriving business that attracts the right clients.  I’ll show you how to grow an audience that doesn’t just follow you, but trusts you—turning into a community of thousands who invest in your services, your programmes, and your expertise, no matter how your brand evolves over time.

No more undercharging. No more struggling to get bookings. No more feeling stuck while less qualified trainers seem to be doing better than you. This system works, and I warn you—other trainers in your area won’t be happy when you start taking the lion’s share of the market.
Over 350,000 followers
Trained over 10,000 dogs
Earned over £2,000,000
Watch our video

Meet some previous students

Case studies
@macdogtraining
Ross

Being in Jacob’s mentorship program has been invaluable, both in terms of how it’s upskilled my own work with dogs and clients but also my business. I knew that it would be an investment and it’s paid off massively. I had made back the cost of the program in just a couple of months and my business is now making twice as much profit than it ever was before.

Case studies
@themuttnut
Simon

I can honestly say this has been a life changing experience working with Jacob. This programme quite literally has everything covered, both with business and dog training. It’s very difficult to describe the level of clarity and confidence I now have both with skillset and delivery to clients, as well as my business acumen which is unrecognisable from just a few months ago. In addition to all of this, I have made back the initial programme cost already, with my increased monthly revenue! Jacob goes above and beyond and I genuinely never thought that I would be in the position I am now.

Case studies
@purposedogtraining
Charlotte

Joining Jacob’s mentorship was the best decision I made! My dream was to be able to switch my old full time job for dog training - and when I did it, I hit €10K in my first month as a dog trainer. So proud! The advice, support, and strategies were worth every penny. I’m considering joining the next cohort to grow even more!

Case studies
@adiestraconsimao
Simão

Doing a mentorship with Jacob was the best decision I’ve ever made. I was super nervous about spending the money, but I took the leap, and wow, I’m glad I did. In just one month, I went from 500 to 31k followers, booked multiple sales calls, built an email list, launched an online program, and finally feel confident as a trainer. It’s crazy to see how far I’ve come, thank you!

Apply now

Who is this program for?

Professional Dog Trainers

For experienced trainers looking to deepen their understanding of canine behavior, refine their skills, and elevate their training or business—whether through mastering behavior modification, improving client results, or increasing income.

Aspiring Dog Trainers

For passionate dog lovers ready to turn their enthusiasm into a career. This course will guide you through every pivotal decision, helping you build confidence, develop your expertise, and transition seamlessly into professional training.

Canine Professionals

For dog walkers, home boarders, and pet care specialists who want to elevate their expertise, set themselves apart in their niche, and offer a higher level of service to their clients.

Ambitious Dog Owners

For dedicated owners who want their dog to excel beyond the average pet, develop advanced skills, and strengthen their bond through a deeper understanding of training and behaviour.

Anywhere in the world

No borders, no limits—this mentorship is designed to give you the coaching, strategy, and support you need to grow your canine business, no matter where you are in the world. From the USA to Barcelona, Australia to Belgium, and even Switzerland, ambitious trainers have used this program to scale their businesses and transform their careers.

This programme is for anyone who refuses to settle for “good enough”—whether you’re building a career or pushing the limits of what’s possible with your dog.

My Journey

After ten years in this industry, I’ve had the privilege of learning from, being mentored by, and exchanging knowledge with some of the most gifted dog trainers in the world.

Beyond dog training, I’ve also been fortunate to learn from incredible business mentors who have pushed me to develop a deep understanding of marketing, sales, and content creation. I’ve used that knowledge to build a 7-figure dog training business—and more importantly, to help my mentees do the same.

These experiences have shaped me, challenged me, and given me insights I never could have gained alone.

I remember exactly how overwhelming it felt in the beginning—navigating the nonsense, trying to separate the good from the bad, and constantly wondering if I was heading in the right direction. For years, I searched for clarity—a framework that actually made sense. Only recently do I feel like I’ve truly found it, and now, I want to share it with you.

I’ve carefully designed 10 essential modules that I believe are critical to building a successful career as a dog trainer.

Each one is delivered personally by me, and I’ll be there to answer your questions every step of the way.

This isn’t just a course—it’s a true mentorship. I genuinely want to see every mentee succeed, grow, and surpass even their own expectations, just as I and many of my students already have.

If you’re ready to make huge changes in your life, your relationship with your dog, your skill set—or all of the above—I’d love to be part of your journey.

Jacob Morgan
@jmdogtrainer
As Featured In:
Our mentees
Carlo

I recently completed a mentorship with Jacob, and it was one of the best decisions I’ve made in years. After a decade working with behavioral rescue dogs using a single method, Jacob introduced me to new approaches that made a real impact. Beyond training, he also helped me grow my business and social media presence—offering invaluable insights on branding and content creation. His enthusiasm, honesty, and humor made learning both effective and fun. The group dynamic was incredible. I’ve gained lifelong friends who constantly support and challenge each other to improve. Thank you, Jacob! I can’t wait to visit you in England—though let’s be honest, I’m mostly excited to hang out with Luigi

Our mentees
James

The best mentorship I’ve done, by far. I learnt a lot. Not only on the business aspects but on how to become a better trainer with heaps of theory and problem solving work. Couldn’t recommend it enough to anyone new or with plenty of time in the industry 🙌🏼

Our mentees
Jessie

The YCA mentorship was a game-changer for me. It deepened my understanding of dog behaviour, refined my training approach, and gave me the confidence to work with clients more effectively. The guidance was clear, practical, and easy to apply, making complex concepts feel simple. I left feeling more knowledgeable, capable, and ready to take my business to the next level. If you’re serious about becoming a trainer or growing your business, this mentorship is a must!

Our mentees
Ollie

The YCA mentorship completely transformed my business and skill set. It deepened my understanding of dog behavior, refined my client approach, and gave me the confidence to raise my prices. Best of all, I made back my investment within just four weeks of launching my business. If you’re serious about growing as a trainer, this mentorship is worth every penny!

Our mentees
Alex

I signed up to the Yorkshire Canine Academy mentorship in the hope to gain dog training knowledge and an understanding of how to set up my own business - it did not disappoint! I was given valuable information through a mixture of shadowing, classroom learning and practical lessons. Jacob was extremely willing to share his knowledge, even providing a social media/business advice, something which has been so useful. Would highly recommend.

Carlo
I recently completed a mentorship with Jacob, and it was one of the best decisions I’ve made in years. After a decade working with behavioral rescue dogs using a single method, Jacob introduced me to new approaches that made a real impact. Beyond training, he also helped me grow my business and social media presence—offering invaluable insights on branding and content creation. His enthusiasm, honesty, and humor made learning both effective and fun. The group dynamic was incredible. I’ve gained lifelong friends who constantly support and challenge each other to improve. Thank you, Jacob! I can’t wait to visit you in England—though let’s be honest, I’m mostly excited to hang out with Luigi
James
The best mentorship I’ve done, by far. I learnt a lot. Not only on the business aspects but on how to become a better trainer with heaps of theory and problem solving work. Couldn’t recommend it enough to anyone new or with plenty of time in the industry 🙌🏼
Jessie
The YCA mentorship was a game-changer for me. It deepened my understanding of dog behaviour, refined my training approach, and gave me the confidence to work with clients more effectively. The guidance was clear, practical, and easy to apply, making complex concepts feel simple. I left feeling more knowledgeable, capable, and ready to take my business to the next level. If you’re serious about becoming a trainer or growing your business, this mentorship is a must!
Ollie
The YCA mentorship completely transformed my business and skill set. It deepened my understanding of dog behavior, refined my client approach, and gave me the confidence to raise my prices. Best of all, I made back my investment within just four weeks of launching my business. If you’re serious about growing as a trainer, this mentorship is worth every penny!
Alex
I signed up to the Yorkshire Canine Academy mentorship in the hope to gain dog training knowledge and an understanding of how to set up my own business - it did not disappoint! I was given valuable information through a mixture of shadowing, classroom learning and practical lessons. Jacob was extremely willing to share his knowledge, even providing a social media/business advice, something which has been so useful. Would highly recommend.

Modules

1. Revelation - Shifting your focus

Establish your philosophy, Understand how to create a basic sales system and building an authentic offer that brings amazing results AND income.

2. Origins – Understanding  “why?”

Behaviour doesn’t happen in a vacuum—it has origins. In this module, you’ll learn to identify the root causes of problem behaviours, from genetics to environment, and understand the owner’s emotional journey. By combining behavioural insight with empathy, you’ll set clear expectations and create lasting change for both dog and human. Understating this is key to success.

3. Drive – Unlocking True Motivation

A motivated dog isn’t just born—it’s built. In this module, you’ll learn how to transform flat, lazy, and disengaged dogs into eager partners who want to work with you everywhere, not just where the treats are easy. By understanding what truly drives behaviour, you’ll create engagement that lasts beyond the kitchen.

4. Fortitude - building resilient dogs

Confidence isn’t instant—it’s cultivated. In this module, you’ll learn how to guide nervous, shut-down dogs toward resilience by creating safe challenges, reinforcing bravery, and shifting their mindset. We’ll also spend some discussing how to make ourselves more resilient and able to deal with the mental dog that comes with the canine industry.

5. Instruments - Understanding tools

Tools don’t train dogs—handlers do. In this module, we’ll break down the pros and cons of e-collars, prongs, head-haltis, and more, cutting through the controversy with an unfiltered look at what works, what doesn’t, and why. You’ll learn different conditioning techniques, ethical applications, and how to choose the right tool for the right dog.

6. Purpose – Creating Healthy Addictions

In this module, you’ll learn how to use play to fill behavioural voids, channel a dogs drives productively, and create a dog that’s addicted to the right things. By shaping purposeful interaction, you’ll replace problem behaviours with constructive fulfillment.

7. Accord – Cultivating a Healthy Relationship

One of the most misunderstood concepts in dog training. In this module, you’ll define what a truly healthy dynamic looks like and learn how to rekindle broken ones. By adopting “the big brother” role, you’ll see a different dynamic between you and your dog, or your client and theirs.

8. Clarity – Restoring Balance

Punishment isn’t about control—it’s about clarity. In this module, we’ll break down common misconceptions, learn how to apply punishment effectively, and understand its role in creating a well-adjusted, clear headed dog.

9. Influence – Crafting Content That Converts

Attention is easy—resonance is powerful. In this module, you’ll learn how to create content that speaks directly to your audience, builds trust, and turns engagement into action. By mastering storytelling, market research and strategic messaging, I’ll teach you how to turn any platform into a lead-generating machine.

10. Ascend – The Ultimate Sales Machine

This is where everything comes together. In this module, you’ll learn how to tie your philosophy, training methods, and content strategy into a seamless system—one that doesn’t just attract clients, but automates income on a scale no other dog trainer is leveraging. I’ll reveal the exact framework that generates over £100,000 in passive revenue, so you can step beyond just selling sessions and start building a business that runs itself. As far as I’m aware, no other dog trainer in the world is using this system.

Join a pioneering
network of dog trainers

Apply now
James
@join_luna_and_co
Carlo
@thebeardeddogtrainer
Simão
@adiestraconsimao
Ollie
@RogueCanine
Jessie
@FortisK9
Charllotte
@purposedogtraining
Alex
@royalcanine
Simon
@themutnutt

How it works

1:1 Onboarding Call

Before you access the curriculum, we’ll have an onboarding call to discuss exactly what you need from the mentorship—your goals, sticking points, and the key areas you want to develop. This call sets the foundation for a successful mentorship experience.

Module Release

Each module is released weekly, giving you time to absorb the content, implement strategies, and prepare your questions for the deep dive sessions.

Deep Dive Sessions

Every week, our mentorship group comes together for an in-depth discussion. You’ll have the opportunity to ask questions, analyse key concepts, and most importantly, learn how to apply that week’s content directly to your business model. These sessions are recorded, so you can revisit them whenever needed.

Ongoing Support & Progress

Each week, I’ll provide fresh content, materials, action plans, and resources inside our private mentorship group. This ensures you always have clear next steps—whether it’s improving your training results with client dogs or scaling your business effectively.

What You’ll Also Get

Ongoing Support

No ghosting, no disappearing acts. I’ll be here throughout the entire program to answer your questions, keep you on track, and make sure you’re moving forward.

VIP Access

Whether online or in person, you’ll have exclusive access to every event I run, giving you opportunities to learn, network, and grow alongside top trainers.

Backstage Pass

Get the full online experience or an in-person ticket to this deep-dive event, designed to refine your skills and elevate your business.

YCA Premium

No restrictions, no extra costs—just direct access to every resource, training, and tool available inside YCA.

12 month Live Q&A

Every month, you’ll have access to expert-led Q&A sessions, where you can get direct insights from industry leaders and refine your approach.

The Business Blueprint V2

In this exclusive course, I’ll walk you through the exact strategies I’ve used to build one of the most successful dog training businesses in history. You’ll learn how our small, six-person team outperforms massive companies, generating 5–10x their revenue with a lean, highly effective system.

This isn’t theory—it’s the blueprint I’ve personally enacted to scale my business to six figures per month. You’ll get a step-by-step breakdown of the principles, tools, and strategies that can take you from zero to $100,000+ per month. This is the behind-the-scenes playbook I wish I had when I started. Now, it’s yours.
Content Creation – Mastering Instagram & YouTube for organic growth
Marketing Mastery – Understanding how to attract the right audience
Sales Psychology – How to convert interest into revenue
Our Secret Sales Machine – The system that no other dog trainer is using
Funnels That Work – How to build and optimise sales funnels that run on autopilot
Your Action Plan – A structured roadmap from $0 to $100,000 per month
What our mentees say
We're rated
5
stars
on Google by
205
reviewers

I recently completed a mentorship week at the YCA, and I can’t recommend it enough for anyone looking to expand their knowledge, become a trainer, or deepen their understanding of dog behaviour. Elisha was incredibly kind, and no question was ever too much for her to answer. The opportunity to shadow the trainers was invaluable, offering hands-on learning that truly brought theory to life. Jacob and Ian delivered excellent lessons, and whenever I had trouble visualising a concept, they were always happy to demonstrate it with real-life examples.One of the highlights for me was being able to bring my own dog along, which gave me a unique chance to assist with clients and their dogs by using mine as a "stooge" in training exercises. This added a whole new level of insight and experience.I can't wait to return this year to build on what I’ve learned and continue developing my skills. Huge thanks to Jacob, Ian, Elisha, Abbas, and Chloe for all their hard work and dedication. The entire team are so welcoming and supportive. Every evening was spent writing up my notes from the day, with an exhausted Arthur next to me. Bliss!If you're serious about growing your business or becoming a trainer, this course is a must!

Jess Davies
13/02/25

I recently completed a mentorship with Jacob, and it was hands down one of the best decisions I’ve made in a long time. After spending the past 10 years working with behavioral rescue dogs and relying on just one training method, Jacob introduced me to new approaches that have truly made a difference.Beyond the invaluable training tips, Jacob also taught me a lot about building my business and growing my presence on social media. From creating content to expanding my brand, the insights I gained were incredibly helpful.Jacob’s enthusiasm, honesty, and supportive nature made the experience even better. He gives genuine advice and constructive feedback when needed but also knows how to bring humor and fun into the mix.What really made the experience special was the group dynamic. I feel like I’ve made lifelong friends—people who are committed to growing individually while constantly supporting and challenging each other to improve.Thank you so much, Jacob! I can’t wait to make it over to England to visit you—though let’s be honest, I’m mostly excited to hang out with Luigi!

Carlo Rigoli
27/02/25

The mentorship at the YCA with Jacob and the team is a great opportunity for anyone looking to further their understanding of dog behaviour, no matter where you are in your dog training journey. As only a dog owner myself, I was worried a lot of the content would go straight over my head. However, the way the days were structured, combining clearly explained theory with hands on sessions, allowed me to see and understand how simple concepts can be applied to different problem behaviours in all types of dogs. The in person support from Jacob and the team left me feeling inspired, giving me the boost I needed to take training my own dog to the next level!

Michael Puttock
04/02/25

I spent the week with Jacob learning the ins & outs of dog training. It was a week packed with lots of detail and lots of practical which for me is 100 x better than just theory.I would recommend this to anyone looking to get into the dog world as not only would it help someone wanting to work with dogs but also just educate owners about there own dogs. Great week thanks Jacob.

Joe McEvoy
27/01/25

Attending the mentorship was an amazing experience. The team at the YCA are hugely welcoming and are always ready to share their knowledge. I came away with so much more experience that I could apply to my own work and pass onto my clients. Outside of their dog training expertise, every member of the team is incredibly friendly and it all makes for an opportunity to learn about training and business in a fun, exciting, and non-judgemental  environment.

Ross Macnamara
02/02/25

The mentorship week with Jacob at the YCA was an amazing experience for me as a new dog trainer that has recently started their own business. It was a great opportunity to learn from somebody so knowledgeable and experienced to further my understanding in not only dog training but how to deliver and grow a dog training business.Although there is lots you can learn online, it does not compare to witnessing the process in person and having the opportunity to be hands on and interactive.Jacob was extremely open with not only his dog training methods and experiences but also with how he managed to grow such a successful business around it too.After this week with Jacob at the YCA, I feel that I am in such a different place with my own business and feel ready and far more confident to grow.The experience was worth many times what I paid for it and I will be jumping at any opportunities that come along again at the YCA.Thank you!

Ben Reed
03/03/25

The best mentorship I’ve done, by far. I learnt a lot. Not only on the business aspects but on how to become a better trainer with heaps of theory and problem solving work. Couldn’t recommend it enough to anyone new or with plenty of time in the industry 🙌🏼

James Ayers
15/02/25

A fantastic week with both theory and practical demonstrations. Jacob and the team were friendly and helpful.The YCA environment is really positive and I felt comfortable immediately. This week really improved my confidence as a dog training.The final day involved a presentation on how your grow your business from Jacob who has clearly built YCA from nothing to something huge.A great week. 5 stars.

Josh Ingram
02/02/25

Doing a mentorship with Jacob was honestly the best decision I’ve ever made. I was super nervous about spending the money at first, but I decided to take the leap and trust that Jacob could help me and wow, I’m so glad I did.Thanks to him, I went from feeling totally lost as a trainer, both in skills and business, to feeling confident and in control. In just two months, I hit over 5k followers, booked multiple sales calls with clients, built an email list with more than 90 people, launched an online program, and so much more.It’s crazy to think about where I was before we started and how far I’ve come now. I couldn’t have done it without you, thank you, thank you, thank you! I’m so excited to see what’s next 🙏Ps: for the first time I have friends to talk to about dogs without feeling like I’m going to get killed 😂😂

Simão Pereira
10/02/25
Worked with more then 10000 dogs for over a decade
1000+
Dog Owners
130+
Dog breeds
Jacob
My promise

This isn’t a cheaply made online course filled with recycled YouTube clips, nor will you be left to figure things out on your own in a Facebook group. I’ve meticulously designed this programme to give you structured, high-quality learning and direct, personal coaching every step of the way, ensuring you gain real skills, real confidence, and real results.

Next steps?

Click the button below to schedule a call. This helps me understand the level of support you need and your goals—whether that’s with dogs, your business, or both.

Join the mentorship

Mentorship FAQs

Who is this programme for?

This course is for dog trainers, aspiring trainers, dog walkers, or anyone looking to turn their passion into a career. No matter where you’re starting, I’ll guide you through the next steps of your dog training journey.

Who created this programme?

Every module, lesson, and live session is created and delivered by me, Jacob Morgan. All calls are hosted by me, and all feedback comes directly from me—no outsourcing, no middlemen, just direct mentorship.

Do I need to be a dog trainer already?

No! I love helping aspiring trainers get off on the right foot and graduate to working independently. One of my recent clients made over €10,000 in her first month as a professional dog trainer.

Do I have to be an online trainer?

Not at all. I’ve helped dog walkers, large facilities, and in-home boarders improve both their skills and business models—this course is designed to work for any training style.

Is this programme only for the UK?

No. I’ve worked with mentees from Australia, New Zealand, Thailand, the USA, Spain, Belgium, and beyond. This programme is built to work anywhere in the world.

Is puppy training covered?

While there’s no dedicated puppy module, every concept can be applied to training puppies, especially the motivation and play modules.

Can I pay in instalments?

Yes! You can split your payment into three easy instalments using PayPal.

How long does the programme last?

The programme runs for 10 weeks. New course content is released every Thursday inside the mentorship group, with discussion and live Q&A calls every Wednesday.

What is the cost of the programme?

The programme starts from £1995 depending on the level of support you require.