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Everything I know about training dogs and building a business. All In One Trip To California.

Join Jacob in California for an exclusive week of no-filter reactivity training and business growth. Whether you want to transform behaviour, scale your business or both, you’ll learn exactly how we built YCA from zero to one of the most successful training companies in the world.

Choose Your Event

NO HOLDS BARRED
Reactivity Seminar

14-17th July 2025: Four days covering everything I know about training dogs, delivered with stories, laughs, and straight-talking, no-filter insights.

4-day full access to all sessions
Live theory and practical training with Jacob
Bring and Train your own dog (working spot)
Real reactive dogs worked live on-site
Open Q&A sessions with Jacob

995 Detroit Ave, Concord, CA 94518, USA

Join As Spectator SpotJoin as Working SpotScroll to learn more
THE BUSINESS BLUEPRINT

19-20th July 2025: A two-day deep dive into the business side of dog training, how to start, grow, and scale a thriving business.

2-day full business deep dive
Full content & social media growth framework
Client acquisition & retention systems
Q&A with Jacob on business & growth

Michael Ellis School for Dog Trainers (yo momma, I made it!) 3641 Stony Point Rd, Santa Rosa, CA 95407, United States

Join Business SeminarScroll to learn more
The Ultimate California Experience
Bundle: Reactivity & Business

Join Jacob and the YCA team for the full experience: 6 days covering everything from advanced reactivity training to building and scaling your dog training business.

Full access to both seminars
Bring and Train your own dog (working spot)
6 full days of live training, business & coaching
Live Q&As, guest speakers & real case studies
Join The Spectator ExperienceJoin The Working ExperienceScroll to learn more

14-17th July 2025 | 10am-4pm

NO HOLDS BARRED

Reactivity Seminar

Who is this seminar for?

Professional Dog Trainers

For experienced trainers looking to master reactivity and behaviour modification at the highest level. Learn proven systems to confidently handle even the toughest cases, improve client results, and position yourself as a true behaviour expert.

Aspiring Dog Trainers

For passionate dog lovers ready to specialise in behaviour work. You’ll gain the skills, confidence, and real-world experience to work with reactive, fearful, and aggressive dogs — and start building a reputation as a trainer who can fix what others can’t.

Dog Owners with Reactive Dogs

If your dog is reactive, anxious, aggressive, or simply out of control, this event is built for you. Bring your dog, work side-by-side with us, and leave with a calmer dog, the right tools, and the confidence to finally take control.

What we will cover?

Spectator Spot

Full access to all live training sessions, theory & Q&A
Watch real dog cases being worked live
Full system breakdowns explained in detail as you watch
Ask questions and get your doubts answered directly by Jacob
Ideal for dog trainers, aspiring trainers, or owners who want to master reactivity but don’t bring a dog

Working Spot

Hands-on coaching directly with Jacob
Personalised feedback and live work with your dog
Direct troubleshooting on your dog’s reactivity
Faster transformation by applying the system directly to your case
Ideal for owners who want personal help & trainers who want hands-on practice
NO HOLDS BARRED
Reactivity Seminar

14-17th July 2025: Four days covering everything I know about training dogs, delivered with stories, laughs, and straight-talking, no-filter insights.

4-day full access to all sessions
Live theory and practical training with Jacob
Real reactive dogs worked live on-site
Open Q&A sessions with Jacob

995 Detroit Ave, Concord, CA 94518, USA

Join as Spectator SpotJoin as working spot

19th-20th JULY 2025

THE BUSINESS BLUEPRINT

Marketing and Business

Who is this seminar for?

Aspiring Dog Trainers & Pet Professionals

For trainers, groomers, walkers, or anyone ready to turn their passion for dogs into a full-time business. We’ll walk you through everything from content creation to client acquisition, sales, pricing, and building long-term growth.

Established Dog Trainers

For trainers ready to scale their business, attract more clients, increase revenue, and build systems that work without burning out. Learn exactly how we built YCA into one of the fastest-growing brands in the industry.

Content Creators & Coaches

For anyone looking to grow an online audience, monetize content, and turn followers into paying clients, without dancing for TikTok or chasing trending hacks.

What we will cover?

THE BUSINESS BLUEPRINT

19-20th July 2025: A two-day deep dive into the business side of dog training, how to start, grow, and scale a thriving business.

2-day full business deep dive
Full content & social media growth framework
Client acquisition & retention systems
Q&A with Jacob on business & growth

Michael Ellis School for Dog Trainers (yo momma, I made it!) 3641 Stony Point Rd, Santa Rosa, CA 95407, United States

Join Business SeminarGet Full Access (Both Events)
How We Transformed a “Lost Cause” Case
After working with multiple trainers and getting nowhere, this couple came to us thinking nothing could help their dog. But just one week at our Development Week completely changed their life, and their dog’s. This isn’t a typical feel-good story. It’s proof that when you’re trained to truly understand behavior, apply the right techniques, and communicate clearly with owners, even the toughest cases become success stories. This is what we teach trainers to do.
How He Grew His Business In One Week
Already confident with hands-on dog work, this trainer wanted to take things to the next level, not just for training skills, but for business growth too. In one week, he learned how to simplify content creation, grow his reach, manage time better, and build a business that works smarter, not harder, while also leveling up his skills with real dogs in live sessions.
Our Seminars, In Their Words
We're rated
5
stars
on Google by
495
reviewers

Spent a week with Jacob and the team on a Development Week and learned so much, saw great changes in behaviour in the working dogs and have a renewed motivation to work with my own dogs and possibly start helping others locally. The team have so much experience and knowledge, which shines through especially in the behaviour of their own dogs.

Kim Anderson
13/05/25

A big thank you to Jacob and the YCA team for offering me the chance to join them on the Development Week. I enjoyed seeing and learning their methods plenty of practical demonstrations with his own and other people and their dogs . Jacob made it easy to understand (even for someone with learning difficulties) he was easily approachable and willing to answer any questions thrown at him. I wish i could have made it for the last 2 days but i broke down and couldn't make it. All the best for the future
Ps hope you've got the coffee machine fixed

Paul Woollands
21/04/25

The mentorship at the YCA with Jacob and the team is a great opportunity for anyone looking to further their understanding of dog behaviour, no matter where you are in your dog training journey. As only a dog owner myself, I was worried a lot of the content would go straight over my head. However, the way the days were structured, combining clearly explained theory with hands on sessions, allowed me to see and understand how simple concepts can be applied to different problem behaviours in all types of dogs. The in person support from Jacob and the team left me feeling inspired, giving me the boost I needed to take training my own dog to the next level!

Michael Puttock
04/02/25

I spent the week with Jacob learning the ins & outs of dog training. It was a week packed with lots of detail and lots of practical which for me is 100 x better than just theory.I would recommend this to anyone looking to get into the dog world as not only would it help someone wanting to work with dogs but also just educate owners about there own dogs. Great week thanks Jacob.

Joe McEvoy
27/01/25

Attending the mentorship was an amazing experience. The team at the YCA are hugely welcoming and are always ready to share their knowledge. I came away with so much more experience that I could apply to my own work and pass onto my clients. Outside of their dog training expertise, every member of the team is incredibly friendly and it all makes for an opportunity to learn about training and business in a fun, exciting, and non-judgemental  environment.

Ross Macnamara
02/02/25

The mentorship week with Jacob at the YCA was an amazing experience for me as a new dog trainer that has recently started their own business. It was a great opportunity to learn from somebody so knowledgeable and experienced to further my understanding in not only dog training but how to deliver and grow a dog training business.Although there is lots you can learn online, it does not compare to witnessing the process in person and having the opportunity to be hands on and interactive.Jacob was extremely open with not only his dog training methods and experiences but also with how he managed to grow such a successful business around it too.After this week with Jacob at the YCA, I feel that I am in such a different place with my own business and feel ready and far more confident to grow.The experience was worth many times what I paid for it and I will be jumping at any opportunities that come along again at the YCA.Thank you!

Ben Reed
03/03/25

I attended the YCA’s development week & loved every minute of it. The guys there have a serious passion for training & trying to get the best out of every dog. One of the main things I picked up from my time at the YCA is that every single member of staff had a great attitude, all extremely welcoming & friendly. (I will also mention that it was my birthday during the development week & the staff got me a cake) 😂👏Highly recommend the YCA, extremely knowledgeable bunch who are doing great things there. 🐕

Conor Duncan
28/04/25

A fantastic week with both theory and practical demonstrations. Jacob and the team were friendly and helpful.The YCA environment is really positive and I felt comfortable immediately. This week really improved my confidence as a dog training.The final day involved a presentation on how your grow your business from Jacob who has clearly built YCA from nothing to something huge.A great week. 5 stars.

Josh Ingram
02/02/25

Absolutely loved every minute of the YCA development week. Packed with so much information and really transparent. The seminar's Q&A’s and practical demonstrations leave no stones unturned, you will walk away with a much clearer understanding of your dog, what you should be doing and how you should be doing it to have a happy fulfilled dog and relationship. I know I certainly did! The whys, the hows, past experiences and what they do now, Jacob, the YCA team and guest speakers are all happy to share. Genuinely nice and welcoming throughout the whole week. Highly recommend

Hayley Moorhouse
10/02/25
Worked with more then 10000 dogs for over a decade
1000+
Dog Owners
130+
Dog breeds
A Look Inside The Seminars
Real trainers. Real owners. Real dogs. Here’s a behind-the-scenes look at what actually happens during our seminars, from hands-on training sessions to live coaching, real case studies, and the systems we use to create results every day.

California Seminars FAQs

Do I need to book my own travel and accommodation?

Yes, attendees are responsible for arranging their own flights/travel and accommodation. We recommend booking early to secure the best options.

What are the seminar dates and locations?

•⁠  ⁠Reactivity Seminar: July 14–17, 2025 | 10:00 AM – 4:00 PM / 995 Detroit Ave, Concord, CA 94518

•⁠  ⁠Business Blueprint Seminar: July 19–20, 2025 | 10:00 AM – 4:00 PM / Michael Ellis School for Dog Trainers, 3641 Stony Point Rd, Santa Rosa, CA 95407

Can I attend both seminars?

Yes, and we encourage it! A bundled option is available for those wanting to attend both seminars and gain full insight into both training and business aspects.

Is the “No Holds Barred” seminar suitable for reactive dogs?

Yes. Jacob will coach you through this process, and the environment is designed to support dogs with behavioural challenges.

I’m not a dog trainer. Will I benefit from the Business Blueprint seminar?

Yes! Whether you're a walker, groomer, daycare owner, or just interested in starting something canine-related, the Business Blueprint is designed to help build, launch or grow your business.

Will the Business Blueprint seminar help with marketing if I don’t know anything about it?

Absolutely. This seminar covers foundational marketing strategies in plain, practical terms, no previous marketing knowledge is required.

What currency is accepted for payments?

Payments are processed in US Dollars (USD).

Are there payment plans available?

Yes. Flexible payment options are available, just reach out to us directly to find the right plan for you.

Do I need to bring my dog?

Bringing your dog is optional for the No Holds Barred seminar. There are two tickets available for either working or spectating.

Can I bring my dog to the Business Bleprint (Marketing) seminar?

No, this seminar is strictly for people. Please do not bring your dog to the Business Blueprint sessions.

Is parking available?

Yes, both venues offer on-site parking, though it’s a good idea to arrive early to secure a spot.

Will I receive a certificate of attendance?

Yes, certificates can be provided upon request after the seminar ends.