Everything I know about training dogs and building a business. All In One Trip To California.

Being in Jacob’s mentorship program has been invaluable, both in terms of how it’s upskilled my own work with dogs and clients but also my business. I knew that it would be an investment and it’s paid off massively. I had made back the cost of the program in just a couple of months and my business is now making twice as much profit than it ever was before.

I can honestly say this has been a life changing experience working with Jacob. This programme quite literally has everything covered, both with business and dog training. It’s very difficult to describe the level of clarity and confidence I now have both with skillset and delivery to clients, as well as my business acumen which is unrecognisable from just a few months ago. In addition to all of this, I have made back the initial programme cost already, with my increased monthly revenue! Jacob goes above and beyond and I genuinely never thought that I would be in the position I am now.

Joining Jacob’s mentorship was the best decision I made! My dream was to be able to switch my old full time job for dog training - and when I did it, I hit €10K in my first month as a dog trainer. So proud! The advice, support, and strategies were worth every penny. I’m considering joining the next cohort to grow even more!

Doing a mentorship with Jacob was the best decision I’ve ever made. I was super nervous about spending the money, but I took the leap, and wow, I’m glad I did. In just one month, I went from 500 to 31k followers, booked multiple sales calls, built an email list, launched an online program, and finally feel confident as a trainer. It’s crazy to see how far I’ve come, thank you!
Choose Your Event
Reactivity Seminar
14-17th July 2025: Four days covering everything I know about training dogs, delivered with stories, laughs, and straight-talking, no-filter insights.
995 Detroit Ave, Concord, CA 94518, USA
19-20th July 2025: A two-day deep dive into the business side of dog training, how to start, grow, and scale a thriving business.
Michael Ellis School for Dog Trainers (yo momma, I made it!) 3641 Stony Point Rd, Santa Rosa, CA 95407, United States
Bundle: Reactivity & Business
Join Jacob and the YCA team for the full experience: 6 days covering everything from advanced reactivity training to building and scaling your dog training business.






14-17th July 2025 | 10am-4pm
NO HOLDS BARRED
Who is this seminar for?
For experienced trainers looking to master reactivity and behaviour modification at the highest level. Learn proven systems to confidently handle even the toughest cases, improve client results, and position yourself as a true behaviour expert.
For passionate dog lovers ready to specialise in behaviour work. You’ll gain the skills, confidence, and real-world experience to work with reactive, fearful, and aggressive dogs — and start building a reputation as a trainer who can fix what others can’t.
If your dog is reactive, anxious, aggressive, or simply out of control, this event is built for you. Bring your dog, work side-by-side with us, and leave with a calmer dog, the right tools, and the confidence to finally take control.
What we will cover?
Discover what’s really driving 90% of reactivity, aggression, and problem behaviours, and why most training never addresses it.
Learn how to turn flat, lazy, or unmotivated dogs into engaged, focused partners that want to work with you, not just in controlled environments.
Understand what real punishment is (and isn’t), how most people apply it completely wrong, and how to use it fairly to create lasting change.
Step-by-step methods to build confidence and emotional stability in fearful, anxious, or shut-down dogs.
A full breakdown of tools (prongs, e-collars, heeling sticks), how to create play addictions that save you in tough moments, and the biggest mistakes I made early in my career — so you don’t repeat them.

Spectator Spot
Working Spot
Reactivity Seminar
14-17th July 2025: Four days covering everything I know about training dogs, delivered with stories, laughs, and straight-talking, no-filter insights.
995 Detroit Ave, Concord, CA 94518, USA
19th-20th JULY 2025
THE BUSINESS BLUEPRINT
Who is this seminar for?
For trainers, groomers, walkers, or anyone ready to turn their passion for dogs into a full-time business. We’ll walk you through everything from content creation to client acquisition, sales, pricing, and building long-term growth.
For trainers ready to scale their business, attract more clients, increase revenue, and build systems that work without burning out. Learn exactly how we built YCA into one of the fastest-growing brands in the industry.
For anyone looking to grow an online audience, monetize content, and turn followers into paying clients, without dancing for TikTok or chasing trending hacks.
What we will cover?
Learn how to create content for Instagram, YouTube, and more without wasting time or playing the algorithm game.
Understand exactly how to set up systems that bring in new clients while you sleep, no endless posting or chasing leads.
Break through the fear of judgment and finally start promoting your business with full confidence.
Learn how to turn every happy client into multiple new customers and build growth that compounds every month.
The full, start-to-finish system I used to grow YCA from scratch, 10x revenue, and build one of the fastest-growing training brands.




19-20th July 2025: A two-day deep dive into the business side of dog training, how to start, grow, and scale a thriving business.
Michael Ellis School for Dog Trainers (yo momma, I made it!) 3641 Stony Point Rd, Santa Rosa, CA 95407, United States
Spent a week with Jacob and the team on a Development Week and learned so much, saw great changes in behaviour in the working dogs and have a renewed motivation to work with my own dogs and possibly start helping others locally. The team have so much experience and knowledge, which shines through especially in the behaviour of their own dogs.

A big thank you to Jacob and the YCA team for offering me the chance to join them on the Development Week. I enjoyed seeing and learning their methods plenty of practical demonstrations with his own and other people and their dogs . Jacob made it easy to understand (even for someone with learning difficulties) he was easily approachable and willing to answer any questions thrown at him. I wish i could have made it for the last 2 days but i broke down and couldn't make it. All the best for the future
Ps hope you've got the coffee machine fixed

The mentorship at the YCA with Jacob and the team is a great opportunity for anyone looking to further their understanding of dog behaviour, no matter where you are in your dog training journey. As only a dog owner myself, I was worried a lot of the content would go straight over my head. However, the way the days were structured, combining clearly explained theory with hands on sessions, allowed me to see and understand how simple concepts can be applied to different problem behaviours in all types of dogs. The in person support from Jacob and the team left me feeling inspired, giving me the boost I needed to take training my own dog to the next level!
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I spent the week with Jacob learning the ins & outs of dog training. It was a week packed with lots of detail and lots of practical which for me is 100 x better than just theory.I would recommend this to anyone looking to get into the dog world as not only would it help someone wanting to work with dogs but also just educate owners about there own dogs. Great week thanks Jacob.
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Attending the mentorship was an amazing experience. The team at the YCA are hugely welcoming and are always ready to share their knowledge. I came away with so much more experience that I could apply to my own work and pass onto my clients. Outside of their dog training expertise, every member of the team is incredibly friendly and it all makes for an opportunity to learn about training and business in a fun, exciting, and non-judgemental environment.

The mentorship week with Jacob at the YCA was an amazing experience for me as a new dog trainer that has recently started their own business. It was a great opportunity to learn from somebody so knowledgeable and experienced to further my understanding in not only dog training but how to deliver and grow a dog training business.Although there is lots you can learn online, it does not compare to witnessing the process in person and having the opportunity to be hands on and interactive.Jacob was extremely open with not only his dog training methods and experiences but also with how he managed to grow such a successful business around it too.After this week with Jacob at the YCA, I feel that I am in such a different place with my own business and feel ready and far more confident to grow.The experience was worth many times what I paid for it and I will be jumping at any opportunities that come along again at the YCA.Thank you!

I attended the YCA’s development week & loved every minute of it. The guys there have a serious passion for training & trying to get the best out of every dog. One of the main things I picked up from my time at the YCA is that every single member of staff had a great attitude, all extremely welcoming & friendly. (I will also mention that it was my birthday during the development week & the staff got me a cake) 😂👏Highly recommend the YCA, extremely knowledgeable bunch who are doing great things there. 🐕
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A fantastic week with both theory and practical demonstrations. Jacob and the team were friendly and helpful.The YCA environment is really positive and I felt comfortable immediately. This week really improved my confidence as a dog training.The final day involved a presentation on how your grow your business from Jacob who has clearly built YCA from nothing to something huge.A great week. 5 stars.
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Absolutely loved every minute of the YCA development week. Packed with so much information and really transparent. The seminar's Q&A’s and practical demonstrations leave no stones unturned, you will walk away with a much clearer understanding of your dog, what you should be doing and how you should be doing it to have a happy fulfilled dog and relationship. I know I certainly did! The whys, the hows, past experiences and what they do now, Jacob, the YCA team and guest speakers are all happy to share. Genuinely nice and welcoming throughout the whole week. Highly recommend

California Seminars FAQs
Yes, attendees are responsible for arranging their own flights/travel and accommodation. We recommend booking early to secure the best options.
• Reactivity Seminar: July 14–17, 2025 | 10:00 AM – 4:00 PM / 995 Detroit Ave, Concord, CA 94518
• Business Blueprint Seminar: July 19–20, 2025 | 10:00 AM – 4:00 PM / Michael Ellis School for Dog Trainers, 3641 Stony Point Rd, Santa Rosa, CA 95407
Yes, and we encourage it! A bundled option is available for those wanting to attend both seminars and gain full insight into both training and business aspects.
Yes. Jacob will coach you through this process, and the environment is designed to support dogs with behavioural challenges.
Yes! Whether you're a walker, groomer, daycare owner, or just interested in starting something canine-related, the Business Blueprint is designed to help build, launch or grow your business.
Absolutely. This seminar covers foundational marketing strategies in plain, practical terms, no previous marketing knowledge is required.
Payments are processed in US Dollars (USD).
Yes. Flexible payment options are available, just reach out to us directly to find the right plan for you.
Bringing your dog is optional for the No Holds Barred seminar. There are two tickets available for either working or spectating.
No, this seminar is strictly for people. Please do not bring your dog to the Business Blueprint sessions.
Yes, both venues offer on-site parking, though it’s a good idea to arrive early to secure a spot.
Yes, certificates can be provided upon request after the seminar ends.