What Dog Trainers Are Saying About the Programme

This mentorship completely changed the game for me. I went from feeling like a newbie with imposter syndrome to running a business with consistent clients, steady income, results and way more confidence in my knowledge and abilities. By week 7, I’d already made back my investment, and by the end of the program, I’d closed the chapter on my old job completely and gone all-in on dog training. I learned how to build a business I’m proud of and actually make it work.

Becoming part of Jacob’s mentorship was the BEST career decision that I have ever made. From massively upgrading the way I train and work with clients and their dogs, to giving me the inside knowledge on how to grow my business fast (I’m now making 4x my previous highest monthly revenue) with information that you won’t find anywhere else. Can’t thank Jacob and the YCA team enough.

Being in Jacob’s mentorship program has been invaluable, both in terms of how it’s upskilled my own work with dogs and clients but also my business. I knew that it would be an investment and it’s paid off massively. I had made back the cost of the program in just a couple of months and my business is now making twice as much profit than it ever was before.

I can honestly say this has been a life changing experience working with Jacob. This programme quite literally has everything covered, both with business and dog training. It’s very difficult to describe the level of clarity and confidence I now have both with skillset and delivery to clients, as well as my business acumen which is unrecognisable from just a few months ago. In addition to all of this, I have made back the initial programme cost already, with my increased monthly revenue! Jacob goes above and beyond and I genuinely never thought that I would be in the position I am now.

Joining Jacob’s mentorship was the best decision I made! My dream was to be able to switch my old full time job for dog training - and when I did it, I hit €10K in my first month as a dog trainer. So proud! The advice, support, and strategies were worth every penny. I’m considering joining the next cohort to grow even more!

Doing a mentorship with Jacob was the best decision I’ve ever made. I was super nervous about spending the money, but I took the leap, and wow, I’m glad I did. In just one month, I went from 500 to 31k followers, booked multiple sales calls, built an email list, launched an online program, and finally feel confident as a trainer. It’s crazy to see how far I’ve come, thank you!








I signed up to the Yorkshire Canine Academy mentorship in the hope to gain dog training knowledge and an understanding of how to set up my own business - it did not disappoint! I was given valuable information through a mixture of shadowing, classroom learning and practical lessons. Jacob was extremely willing to share his knowledge, even providing a social media/business advice, something which has been so useful. Would highly recommend.
I recently completed a mentorship with Jacob, and it was one of the best decisions I’ve made in years. After a decade working with behavioral rescue dogs using a single method, Jacob introduced me to new approaches that made a real impact. Beyond training, he also helped me grow my business and social media presence—offering invaluable insights on branding and content creation. His enthusiasm, honesty, and humor made learning both effective and fun. The group dynamic was incredible. I’ve gained lifelong friends who constantly support and challenge each other to improve. Thank you, Jacob! I can’t wait to visit you in England—though let’s be honest, I’m mostly excited to hang out with Luigi
The best mentorship I’ve done, by far. I learnt a lot. Not only on the business aspects but on how to become a better trainer with heaps of theory and problem solving work. Couldn’t recommend it enough to anyone new or with plenty of time in the industry 🙌🏼
The YCA mentorship was a game-changer for me. It deepened my understanding of dog behaviour, refined my training approach, and gave me the confidence to work with clients more effectively. The guidance was clear, practical, and easy to apply, making complex concepts feel simple. I left feeling more knowledgeable, capable, and ready to take my business to the next level. If you’re serious about becoming a trainer or growing your business, this mentorship is a must!
The YCA mentorship completely transformed my business and skill set. It deepened my understanding of dog behavior, refined my client approach, and gave me the confidence to raise my prices. Best of all, I made back my investment within just four weeks of launching my business. If you’re serious about growing as a trainer, this mentorship is worth every penny!





I recently completed a mentorship week at the YCA, and I can’t recommend it enough for anyone looking to expand their knowledge, become a trainer, or deepen their understanding of dog behaviour. Elisha was incredibly kind, and no question was ever too much for her to answer. The opportunity to shadow the trainers was invaluable, offering hands-on learning that truly brought theory to life. Jacob and Ian delivered excellent lessons, and whenever I had trouble visualising a concept, they were always happy to demonstrate it with real-life examples.One of the highlights for me was being able to bring my own dog along, which gave me a unique chance to assist with clients and their dogs by using mine as a "stooge" in training exercises. This added a whole new level of insight and experience.I can't wait to return this year to build on what I’ve learned and continue developing my skills. Huge thanks to Jacob, Ian, Elisha, Abbas, and Chloe for all their hard work and dedication. The entire team are so welcoming and supportive. Every evening was spent writing up my notes from the day, with an exhausted Arthur next to me. Bliss!If you're serious about growing your business or becoming a trainer, this course is a must!

I recently completed a mentorship with Jacob, and it was hands down one of the best decisions I’ve made in a long time. After spending the past 10 years working with behavioral rescue dogs and relying on just one training method, Jacob introduced me to new approaches that have truly made a difference.Beyond the invaluable training tips, Jacob also taught me a lot about building my business and growing my presence on social media. From creating content to expanding my brand, the insights I gained were incredibly helpful.Jacob’s enthusiasm, honesty, and supportive nature made the experience even better. He gives genuine advice and constructive feedback when needed but also knows how to bring humor and fun into the mix.What really made the experience special was the group dynamic. I feel like I’ve made lifelong friends—people who are committed to growing individually while constantly supporting and challenging each other to improve.Thank you so much, Jacob! I can’t wait to make it over to England to visit you—though let’s be honest, I’m mostly excited to hang out with Luigi!

The mentorship at the YCA with Jacob and the team is a great opportunity for anyone looking to further their understanding of dog behaviour, no matter where you are in your dog training journey. As only a dog owner myself, I was worried a lot of the content would go straight over my head. However, the way the days were structured, combining clearly explained theory with hands on sessions, allowed me to see and understand how simple concepts can be applied to different problem behaviours in all types of dogs. The in person support from Jacob and the team left me feeling inspired, giving me the boost I needed to take training my own dog to the next level!
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I spent the week with Jacob learning the ins & outs of dog training. It was a week packed with lots of detail and lots of practical which for me is 100 x better than just theory.I would recommend this to anyone looking to get into the dog world as not only would it help someone wanting to work with dogs but also just educate owners about there own dogs. Great week thanks Jacob.
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Attending the mentorship was an amazing experience. The team at the YCA are hugely welcoming and are always ready to share their knowledge. I came away with so much more experience that I could apply to my own work and pass onto my clients. Outside of their dog training expertise, every member of the team is incredibly friendly and it all makes for an opportunity to learn about training and business in a fun, exciting, and non-judgemental environment.

The mentorship week with Jacob at the YCA was an amazing experience for me as a new dog trainer that has recently started their own business. It was a great opportunity to learn from somebody so knowledgeable and experienced to further my understanding in not only dog training but how to deliver and grow a dog training business.Although there is lots you can learn online, it does not compare to witnessing the process in person and having the opportunity to be hands on and interactive.Jacob was extremely open with not only his dog training methods and experiences but also with how he managed to grow such a successful business around it too.After this week with Jacob at the YCA, I feel that I am in such a different place with my own business and feel ready and far more confident to grow.The experience was worth many times what I paid for it and I will be jumping at any opportunities that come along again at the YCA.Thank you!

The best mentorship I’ve done, by far. I learnt a lot. Not only on the business aspects but on how to become a better trainer with heaps of theory and problem solving work. Couldn’t recommend it enough to anyone new or with plenty of time in the industry 🙌🏼
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A fantastic week with both theory and practical demonstrations. Jacob and the team were friendly and helpful.The YCA environment is really positive and I felt comfortable immediately. This week really improved my confidence as a dog training.The final day involved a presentation on how your grow your business from Jacob who has clearly built YCA from nothing to something huge.A great week. 5 stars.
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Doing a mentorship with Jacob was honestly the best decision I’ve ever made. I was super nervous about spending the money at first, but I decided to take the leap and trust that Jacob could help me and wow, I’m so glad I did.Thanks to him, I went from feeling totally lost as a trainer, both in skills and business, to feeling confident and in control. In just two months, I hit over 5k followers, booked multiple sales calls with clients, built an email list with more than 90 people, launched an online program, and so much more.It’s crazy to think about where I was before we started and how far I’ve come now. I couldn’t have done it without you, thank you, thank you, thank you! I’m so excited to see what’s next 🙏Ps: for the first time I have friends to talk to about dogs without feeling like I’m going to get killed 😂😂

Mentorship FAQs
This course is for dog trainers, aspiring trainers, dog walkers, or anyone looking to turn their passion into a career. No matter where you’re starting, I’ll guide you through the next steps of your dog training journey.
Every module, lesson, and live session is created and delivered by me, Jacob Morgan. All calls are hosted by me, and all feedback comes directly from me—no outsourcing, no middlemen, just direct mentorship.
No! I love helping aspiring trainers get off on the right foot and graduate to working independently. One of my recent clients made over €10,000 in her first month as a professional dog trainer.
Not at all. I’ve helped dog walkers, large facilities, and in-home boarders improve both their skills and business models—this course is designed to work for any training style.
No. I’ve worked with mentees from Australia, New Zealand, Thailand, the USA, Spain, Belgium, and beyond. This programme is built to work anywhere in the world.
While there’s no dedicated puppy module, every concept can be applied to training puppies, especially the motivation and play modules.
Yes! You can split your payment into three easy instalments using PayPal.
The programme runs for 10 weeks. New course content is released every Thursday inside the mentorship group, with discussion and live Q&A calls every Wednesday.
The programme starts from £1995 depending on the level of support you require.